I recently gave an interview for Foodable TV about how to build a brand. You can create a brand that competes or one that dominates the market. The choice is yours. Follow this formula if you want to make your brand stand out in the market!
Here are the questions and my answers from that interview:
Q: Can you explain the difference between competing and dominating the market?
A: In the restaurant market today, you probably see that the waters have changed. Easy pickings of yesterday have been replaced with a steady stream of more restaurants and bars opening in your market and taking your staff and your guest. In business strategy, there is a common theory referred to as Red Ocean and Blue Ocean strategy. In the Red Ocean, the water is saturated with intense competition in the market cannibalizes itself. You’re in a category called average. And that’s the same as being referred to as a commodity. Now, out on the horizon, water is calm, clear, and blue. There is very...
The secret can be summed up in just four words: Join a Mastermind Group!
Napoleon Hill is often credited with being the originator of Mastermind Groups, but the truth is Mastermind Groups have been around much longer.
Hill had a straightforward definition:
The coordination of knowledge and effort of two or more people, who work toward a definite purpose, in the spirit of harmony.
Ben Franklin is also famous for a Mastermind Group. In 1726, despite working from early morning to late at night in his print shop, Ben Franklin organized a meeting group called The Junto. This group met every Friday evening to debate questions of morals, politics, and natural philosophy, and to exchange knowledge of business affairs.
Two questions Franklin asked the group each week were:
“Who is thriving & why?”
“How might they be emulated?”
Wow! These are brilliant questions, even for today!
Look at what is working in another restaurant...
Day in and day out you are dedicated to the grind. You breathe in stress and breathe out hospitality. You get knocked down one day and get back up the next. Welcome to the world of restaurants and bars. It can be a brutal lifestyle if (and it’s a very big if) you allow it to control you.
You probably can fondly remember your first job in the industry. Looking back on all that you have been through, would you offer your younger self the same path that you are on now or would you talk them into going to medical school as your parents suggested years ago?
Well, you can’t go back in time, so stop the whining and make a resolution to step up! It’s time to kiss Toto goodbye and let’s get down to business.
First off, if you are a restaurant owner, operator, or chef, you most likely want one thing: more time.
It’s understandable. When you started your restaurant, you had this dream of being the boss. You were getting away from the rat race and declared you...
I have spoken at and attended hundreds of conferences, expos, and seminars. While each one had some great things, none had all three elements for success. The biggest thing lacking was a strategic plan with an accountability structure.
So, I decided to create a conference that had all three: education + strategy + accountability.
Say hello to The Restaurant Success Summit™!
Why should you attend?
Here are the Top 5 Reasons you want to be there!
1. You’re tired of not getting results. Sure, you have had some breakthroughs and made some changes. It just seems like nothing sticks and your team resists and fights against changes that could make the restaurant better and make them more money. You need a support process to implement change long term. This is the first conference to incorporate education with a strategy with a mastermind group support structure.
2. You want to get off the Profit & Loss Roller Coaster. All businesses go through cycles of high and lows. You...
Rules, rules, and more rules. Do this. Don’t do that. Does it seem like you spend most of your day like a babysitter at work telling the team more of what not to do? Welcome to management by numbers.
You’ve probably seen that list of rules in your restaurant, and each one has a number next to it.
Rule number one: be here 15 ministers before your shift.
Rule number two: be dressed and ready for your shift.
And so on down the list, they go — each one just a declaration of the proper etiquette we want from the team. No explanation, just the expectation. Well, a very vague explanation and expectation.
Rules tell people the minimum standard for what you tolerate. They lack empathy and motivation. Getting people to follow the rules is a lot like herding cats, and if you have been in leadership for any time (or read my previous post), you know that is one tough job. Motivating other with rules doesn’t work. Sure, a few will comply out of fear. Which leads us to...
If someone said that to you right now, how would you feel?
Uneasy? Pissed? Shocked? Relatively pleased?
The word obsession gets a bad rap. Granted that obsession can be destructive if taken to extremes like anything. However, when it is focused like a laser it will give your brand an edge that few can touch. Obsession is the cure for mediocrity. Obsession is the path that few will travel down. Obsession is the only way to break out of the red ocean of competition and sail into the blue ocean of market domination!
You want some obsession in your life starting today!
People will say that you need to be more focused. They will say you need to take more action. They say you need to be more consistent. Well, when you adopt the obsession mindset, all of those traits get rolled into one! Obsession is your way out of a town called Averageville (population 90% of the world). Let’s plot you a map to get you out of this Godforsaken place once and...
So, what is your title? Are you a manager or a leader?
Before you jump on the “I’m a leader bandwagon”, we should have a talk. You might be suffering from Leadership Delusion. It’s fairly common in this industry. We have a lot of preconceived notions about what a leader really is.
Look up the definition of what leadership is and it’s a little vague:
The action of leading a group of people or an organization.
The state or position of being a leader.
guidance, direction, control, management, superintendence, supervision
That being said it seems that leadership is classified as a noun, when in reality it should be a verb.
Leadership is an act.
True leadership is not what you do, it’s who you are.
Let’s take a few to look at some of the common misconceptions that most managers have about leadership:
How has this year treated you and your restaurant? How has your quest to find staff been?
If you are like the majority of restaurants, it’s been a big challenge. Here’s the bad news, it’ll probably will not get much better in the coming year.
But don’t get all sad about it just yet. There are some innovative and creative ways to get new staff to come to your restaurant.
You’re going to need to have an open mind and a commitment to taking action to see these ideas through. That’s the keyword to finding staff...action. Most talk a good game about attracting staff, but only a few actually follow through.
This is good news for the restaurant that is willing to make recruiting a priority. While others sit back and accept the labor market as being a challenge, innovative restaurants see this as a time to stand out. As Shakespeare so eloquently put it, “nothing is neither good or bad, but thinking makes it so.” There is as much of a labor...
What is going on with you? Seriously. Why haven’t you started taking action on those big goals for this year yet?
Here are four words to write down: bullshit, bullshit, and bullshit.
You say you want a lot of new and big changes to happen and then there you are stuck on the big hamster wheel of life running as fast as you can every single day...and getting nowhere.
Would you like to stop that? Since I can’t see your face, I’m going to go out on a limb and imagine you’re nodding your head yes.
To get this journey started, you’ll need to go back to a step many forget in their quest for a budding restaurant and bar empire...you gotta know what you stand for. Oh yes, we’re talking about that main ingredient to all culture recipes: Core Values.
I was very honored to be interviewed by Tony Chapman at the recent Restaurants Canada Leadership Conference in Toronto.
Tony is a super dynamic speaker and host across mainstream media. His knapsack is filled with thirty years of experience, as an entrepreneur whose agencies developed award winning go to market and branding strategies across all industry sectors. This combined with his curious mind to stay current, and a work ethic to create customized talks packed with actionable insights and strategies for each audience is what earns him the recommendations and reputation you will find on the internet.
Tony: With me is Donald Burns, The Restaurant Coach™, named one of The Top 50 Restaurant Experts to Follow and one of 23 Inspiring Hospitality Experts to Follow on Twitter. You have worked across the restaurant industry - including as an Executive Chef with Wolfgang Puck, a restauranteur, a consultant today to multibillion dollar company, and if that...
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