Embrace The Suck Blog

3 Master Branding Lessons from Wolfgang Puck

branding Sep 12, 2017

You know the name. The Austrian born chef came to the United States in 1973 where he worked at La Tour Restaurant in Indianapolis. He moved to LA in 1975 and quickly became the chef to the Hollywood elite. From his renown restaurant Spago, he has built an empire. Was it luck or well executed branding?

To work inside the organization is demanding. Wolf and his team expect the best from everyone and all times. There is no measure for error and nothing is left to chance. Recipes are developed, tested, and retested until they meet the expectations of Wolfgang and Lee Hefter his executive corporate chef for over 25 years.

If you can take in the message behind the obsession for perfection, you’ll see a brand that at its core has some key elements to its success. If you work in an organization like that you can walk away with a PhD in branding. You just need to open your eyes to the lessons found in everyday activities.

Always Protect the Brand

This should be the mantra of every...

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Bring Some Badass to Your Leadership Skills

My days as a Pararescueman taught me more about teamwork, adversity, peak performance and mental toughness than I ever realized at the time. That is what makes my coaching so unique and why I get extreme results for my clients, I am going to help you develop a mindset of an Elite Special Operations Warrior!

While the battlefield and business are quite different, they share more similarities than you would imagine. Both require you to develop yourself to reach the top. Both require discipline and grit to survive adversity. Both require that you accept NO limitations as limitations. Average people tell you to be afraid of the dark and those things that go bump in the night. The elite are the ones that bump back against dark forces that would have you play small in the world. When you adopt this level of thinking your motto becomes: You are either on my side, by my side, or in my f*cking way! Choose wisely.

People on your team either rise to your level or they get the f*ck out of your...

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