BOOK YOUR STRATEGY CALL

Embrace The Suck Blog

The Formula For a Badass Brand! branding operations

I recently gave an interview for Foodable TV about how to build a brand. You can create a brand that competes or one that dominates the market. The choice is yours. Follow this formula if you want to make your brand stand out in the market!

Here are the questions and my answers from that...

Continue Reading...
 
Why You Need To Worry About Culture branding culture leadership operations

Culture. You've heard that word before. Contrary to what some believe it's not an urban myth. Culture is the lifeblood of your restaurant and bar. It's a beacon that sends a vibe to those that like the message your culture sends out. It's like your own personal bat signal for your brand. So yes,...

Continue Reading...
Is Your Restaurant Brand Sending Mixed Messages? branding operations

Is the sea of restaurant options out there does your brand stand out? So many fail to capture the attention of their guests and just blend in with the many. The main reason is that they send mixed messages about who they are. Listen, when you are confused about who you are and what you stand for,...

Continue Reading...
3 Master Branding Lessons from Wolfgang Puck branding

You know the name. The Austrian born chef came to the United States in 1973 where he worked at La Tour Restaurant in Indianapolis. He moved to LA in 1975 and quickly became the chef to the Hollywood elite. From his renown restaurant Spago, he has built an empire. Was it luck or well executed...

Continue Reading...