I have spoken at and attended hundreds of conferences, expos, and seminars. While each one had some great things, none had all three elements for success. The biggest thing lacking was a strategic plan with an accountability structure.
So, I decided to create a conference that had all three: education + strategy + accountability.
Say hello to The Restaurant Success Summit™!
Why should you attend?
Here are the Top 5 Reasons you want to be there!
1. You’re tired of not getting results. Sure, you have had some breakthroughs and made some changes. It just seems like nothing sticks and your team resists and fights against changes that could make the restaurant better and make them more money. You need a support process to implement change long term. This is the first conference to incorporate education with a strategy with a mastermind group support structure.
2. You want to get off the Profit & Loss Roller Coaster. All businesses go through cycles of high and lows. You...
If someone said that to you right now, how would you feel?
Uneasy? Pissed? Shocked? Relatively pleased?
The word obsession gets a bad rap. Granted that obsession can be destructive if taken to extremes like anything. However, when it is focused like a laser it will give your brand an edge that few can touch. Obsession is the cure for mediocrity. Obsession is the path that few will travel down. Obsession is the only way to break out of the red ocean of competition and sail into the blue ocean of market domination!
You want some obsession in your life starting today!
People will say that you need to be more focused. They will say you need to take more action. They say you need to be more consistent. Well, when you adopt the obsession mindset, all of those traits get rolled into one! Obsession is your way out of a town called Averageville (population 90% of the world). Let’s plot you a map to get you out of this Godforsaken place once and...
So, what is your title? Are you a manager or a leader?
Before you jump on the “I’m a leader bandwagon”, we should have a talk. You might be suffering from Leadership Delusion. It’s fairly common in this industry. We have a lot of preconceived notions about what a leader really is.
Look up the definition of what leadership is and it’s a little vague:
The action of leading a group of people or an organization.
The state or position of being a leader.
guidance, direction, control, management, superintendence, supervision
That being said it seems that leadership is classified as a noun, when in reality it should be a verb.
Leadership is an act.
True leadership is not what you do, it’s who you are.
Let’s take a few to look at some of the common misconceptions that most managers have about leadership:
My girlfriend is a badass scientist (I mean a real badass). What lights her up is when she is talking about her passion. If you listen to passionate people talk about what they love, it’s contagious and inspiring. Great conversations get that one pound piece of grey matter sitting on top of your head fired up with ideas. Then it hit me: Newton! No, not fig newtons you food freak, Newton the scientist.
Way back in 1686, Sir Isaac Newton developed three laws of motion. The first law is often referred to as the Law of Inertia. The law states that every object will remain at rest or continue in a straight line unless compelled to change its state by the action of an external force.
In other words, things stay the way they are unless something comes along to disrupt them. This law has the power to make us or break us. And it is at work in your restaurant (and life) all day, every day whether you are conscious of it or not.
When we kick a ball down the field, it heads in a specific...
Let me share with you what I know for a fact from working with restaurants around the globe. Business problems are people problems no matter where you are in the world! On a recent trip to Bogota, Colombia where I was speaking at a conference called Expo La Barra, I had the great opportunity to meet with three different restaurant owners.
The outcomes of each one of these restaurants can be seen in restaurants everywhere. Human behavior is pretty predictable. All humans have the same range of emotions (happiness, sadness, pleasure, pain, confidence, fear, etc.). It’s those emotions that dictate how people run their business.
Let’s call this A Tale of Three Restaurants
Restaurant One - The Local Legend
This is a family owned restaurant that has been in business over 40 years. They have multiple concepts and are well known in the market. Lately their upscale Asian Sushi concept that marries together the flavors of Japan and Colombia is suffering from declining sales.
Step into the office and have a seat on the couch. Let’s talk about what is going on in your restaurant. Actually, let’s talk about what’s going on within your own mind.
The precipice of all business problems (at their foundation) are people problems. Those people problems are generally self inflicted from the perceptions we carry around. We can at times be our own worst enemy.
Don’t feel bad about this. You’re human and part of that is understanding all the flaws that make us human. Every New Year we make a long list of “resolutions” that we vow “this year” we are going to do! Then by the end of January we’ve fallen back into old routines and excuses why we couldn’t make it happen. If you want to stop that madness, then pay attention to the following 5 psychological principles that get in your way from getting the restaurant and life you truly desire.
1. The Habit Loop
Problem: You are a product of your habits. Most...
Bruce Wayne has Batman. Clark Kent has Superman. Bruce Banner has The Hulk. Kobe Bryant has the Black Mamba. How about you? Do you have an alter ego you can channel to elevate your leadership to the elite level?
To find it, we’re going to need to take a trip to your dark side. Don’t think you have a dark side? Let me assure you that everybody has one. Think about the things you crave, the things you lust after, the secrets you keep hidden deep, deep inside. That energy comes from your dark side. The problem is that your entire life you’ve been told those feelings are bad, so you locked them away and hid them from the world.
That’s a mistake: they’re the key to leadership success. It’s time to tap into that power and harness it so you can become the badass leader you are.
Your Dark Side Doesn’t Have to Be Bad
Just because it’s called your dark side doesn’t mean it has to be dark, per se. Batman fought...
We’re all looking for the things we should be doing but what about the things you need to stop doing that are truly hurting your business?
Sabotage is subversive. It’s under the radar. It can come from your unconscious mind.
Restaurant, nightclub and bar success and failure comes down to the habits we have...both good and bad. The trick is being aware of the bad habits that aren’t serving you and taking radical action to change them.
That’s bullshit—it’s who you choose to be. Now, if these bad habits are working for you then by all means, lace up those shoes and wear ‘em.
However, if you seem to be stuck, if you don’t seem to be reaching your goals, if you seem to drive people away more than you attract them, then take note and make a commitment to make some changes.
1. Talking Smack about Others
You might say that...
I don't like spam either so let's make sure you're a human being.