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Think Like Your Guests to Improve Your Sales guest journey mindset nlp operations sales

Marketers and behavioral psychologists spend their lives trying to get inside the mind of the consumer. There are companies that spend millions of dollars annually on research to predict trends in the market. Focus groups and surveys are being used at this very minute to understand what makes...

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How To Have Your Restaurant's Social Media Suck Less brand marketing social media

Take a look at your Facebook feed and you will  see a world vying for your attention. The thing is you are trying to capture the attention of your current guests and even entice new guests to come for a visit too. Kind of a conundrum, huh?

Throw on top of that TV and radio commercials, then...

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This is Why You Have Problems in Your Restaurant communication leadership

Problems.

All restaurants have them. You probably have a few, too.

It’s okay.

Having problems is actually a good thing because they signal a gap from where you currently are to where you want your restaurant to be. The thing you do not want to do is ignore them. Problems can be a gift....

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Toxic Cultures Suck! culture leadership

Your restaurant's culture is the life force of your brand. It creates energy. That energy transcends and influences your staff. That trickles down to encompass the guest experience. To those on the outside looking in, it can be either a beacon or a warning sign.

A toxic culture is a symptom of a...

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Restaurant Leadership Urban Myths leadership

You made it to the top! You are a leader in your restaurant.

Before you get too comfortable, let’s see if your leadership game is on point. Being called a leader and being a leader are at times not one and the same. With more and more restaurants opening each year the strain on the labor...

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Get a Better Restaurant Today! leadership mindset operations

Do you want a better restaurant? Of course you do.

You wouldn't be reading a blog post like this if you didn't. You can have a better restaurant today.

Actually, right now.

It starts with one simple decision. Just three powerful words: raise your standards.

While it sounds simple on the surface,...

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Why Your Team Sucks leadership mindset special operations teamwork

How we love clichés — especially when it comes to teamwork.

“There is no I in team.”

“Teamwork makes the dream work.”

“Alone we can do so little, together we can do so much.”

These sayings and so many more are seen on coffee cups and motivational...

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7 Things Your Service Team Might Be Screwing Up hospitality operations peak performance

There are some things you just never forget. Your first kiss, your first car, an amazing movie and horrible service. Great service can sometimes be an elusive creature, much like Bigfoot. Incredible service not only is comprised of the mechanical aspects like serving from the left and clearing...

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The Trouble with Teamwork leadership teamwork

Surely you have heard the phrase, "Teamwork makes the dream work." That saying can be seen on coffee cups and motivational poster across the globe. The problem is what happens if the team doesn't work together? 

A Failure to Communicate

It can be said that all business problems are really...

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3 Cold Hard Truths Why Most Managers Suck communication leadership

Here you are. Running a restaurant as a manager. How are things going? If you are like 87% of managers out there, you might feel you were a little unprepared for the role you currently are in. Watching other managers, you might have had a sense that it was easy. Maybe you thought you could do a...

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Promote Loyalty, Not Discounts operations

This was from an interview I did with Ben Goldstein at Credibly Small Business. 

When business is slow, many restaurants turn to discounts and coupons in order to get more people through the door. However, discounting is rarely an effective strategy for developing regular customers, and can...

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The Four Horsemen of the Restaurant Apocalypse leadership mindset operations

When you listen to people talk about their restaurant, there are subtle (and sometimes not so subtle) verbal signals that causes you to have a reaction. A negative reaction. As a consultant, you hear these words spoken and in the back of your mind you hear a voice in your head say, “wait...

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