So, a core value walks into a bar. There should be a witty joke here. There isn't. The real joke is the number of restaurants and bars that don't know what their core values are. Not knowing your core values is so wrong that it should actually be criminal. Maybe, your restaurant or bar is in the same predicament of struggling with why you need to know something that seems so trivial. Sit down, we need to have a heart to heart.
Core Values Are A Beacon
If you don't have a sense of who you are as a brand, why would anyone want to work for you? If you said, "for a job". Okay, you might have that one. How about this question instead, "why would they stay with your brand?" Now, we have a topic of conversation.
Yes, most people need to work. Most people like getting a paycheck. Most also like to be around people who are like themselves. Like attracts like and your core values send that message out to the world. When you know them it is like a powerful light cutting through the night. When...
I don't like spam either so let's make sure you're a human being.