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Get The Restaurant and Life You Want

More profits. Less stress. Have time for what matters.

It starts with downloading The 10 Common Mistakes Restaurants Make


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"Once we worked out our core values with Donald, we used that as a platform to base everything on, from our menu design, hiring policy, and especially our social media which really focused our message, helping us to properly engage with our customers. He helped put together an action plan to tighten our systems and get our staff more productive. Donald gave us the confidence to take Caravelle to the level we wanted it to be."

Zim Sutton
Chef/Owner, Caravelle, Barcelona, Spain

"Donald's solid, no bullshit advice is everything we needed to kick ourselves and our business into gear. He says the things no one else dares to say and holds you firmly accountable for the ways in which your business is failing, which in the end gives you the power to make things run better than you could ever have imagined. This guy knows his stuff."

David Noble & Pálmar Þór Hlöðversson
Owners, Pallett, Hafnarfjörður, Iceland

"Donald helped us reshape our culture through coaching. That has transformed our brand, our team, and our profits to new levels. We now spend more time working on our business and enjoying being restaurant owners."

Todd & Candy Sheets
Owners, Sno’s Seafood & Steak

"Coaching with Donald is like running your restaurant on rocket fuel!"

Shawn Shenefield
Owner, Upper Crust Pizzeria Beverly Hills

"Donald has a way to make you stop and think about how you are running your restaurant."

Juan Pablo Vidales
Owner, Michin Kitchen

"Donald calls it as he sees it. He's not afraid to call you out on your BS but he does it with integrity, class, and gets you to reach your full potential. He won't accept anything less. He's one of a kind and has a passion for building better restaurants. Don't be one of the restaurants that suck and risk being put on the chopping block - stand out from your competitors by reading this book! You need to listen to this guy!"

Andrew Carlson
Speaker, Restaurant Consultant, Author of "Customer Service is the Bottom Line”

"Having The Restaurant Coach™ in our corner gave us the confidence to expand and to hold me accountable to projects I start. Business is rapidly growing and even with three locations, I have more time than ever to spend with my family. When you trust Donald’s process it pays off…big time. "

James & Amy Pecherski
Owners, Casa Taco

"Donald is the real deal! If you want to open a restaurant call a consultant. If you want to build a brand call The Restaurant Coach™!"

Cameron & Deborah Fitch
Owners, Squeaky B's

"I have known Donald for 25 years as a training partner and Instructor of martial arts. In his new book, "Your Restaurant Sucks", he weaves insights gained from his unique experiences as a Special Forces Operator, Martial Artist, and Executive Chef to show Restaurateurs how to identify and move beyond the factors that have been holding them back from peak performance. While the book focuses on a specific industry, this gem has value for anyone, in any endeavor, who wants to take their game to the next level and is ready to do the hard self-work required to get there!"

Jack Baker
Senior Research & Analytics Professional

Join the Fight Against Restaurant Mediocrity!

In my first book, I don't hold back on what is really stopping you from getting the restaurant and life you want. Buy your copy today before your competition does!


Embrace The Suck Blog

If your restaurant or life is not 100% the way you want it, then you have to admit that it just might suck a little. Time to face the truth, cowboy up, and embrace what sucks in order to get what you truly desire.

Running a Restaurant Shouldn't be a Struggle

I've been where you are.

I have been a restaurant owner and I can tell you that I know first hand the challenges running an independent restaurant can have (especially if you are trying to grow your brand). I was fortunate to find a mentor before there was such a thing as a "restaurant coach". That mentor shared with me a roadmap to build a strong brand and business. Allow me to show you that same path to win the restaurant game. Start with my FREE 4-Part Restaurant Success Series


You are known by the company you keep...

Just a few of the 500+ restaurant brands I have been honored to work with:

"The Ultimate Restaurant Coach."

Foodable Network

"One of The 23 Inspiring Hospitality Experts to Follow on Twitter "


"One of The 50 Restaurant Experts and Chefs to Follow."

Toast Restaurant Management Blog

"Top 50 Hotel, Restaurant, and Café Industry Experts on Twitter"


"Named one of 7 Restaurant Podcasts You Do Not Want to Miss "

Toast Restaurant Management Blog

Don't Miss Out, Get On My VIP List!

Maybe you've read my blog (or my book) and now you're looking for more edge, more ideas, more ways to become outstanding. This is where I share the good stuff! 

Sign up NOW and get 3 bonus PDF's to get you closer to the restaurant you want.

Meet The Restaurant Coach™

Donald Burns is The Restaurant Coach™, named one of The Top 50 Restaurant Experts to Follow and one of 23 Inspiring Hospitality Experts to Follow on Twitter. A restaurant consultant for a $4.2-billion-dollar company. He is the leading authority, speaker, and international coach on how restaurant owners, operators, and culinary professionals go from just good to becoming outstanding. A former USAF Pararescueman (PJ), restaurant owner, and Executive Chef with Wolfgang Puck, he has unique skills to break restaurants free from average and skyrocket them to peak performance.


Set Up Your Day For Success

Insanity is doing the same things and expecting different results.

I want to see you get the restaurant and life you know it can so I created a booklet that will give you the same formula my clients use to get results day after day. Sign up NOW for exclusive content before the booklet is released. 


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