I work with independent restaurants that want to reach double digit profits (15%+) without sacrificing their life to their business in 90-days.

No bulls*t, you can get the restaurant and life you want following my proven roadmap to long-term restaurant success.

I do it everyday with my clients. 


More Profits

 Most restaurant can find 6-12% inside their profit and loss statement if they know where to look. Is there hidden money in your P&L?

Less Stress

Excessive workplace stress causes a staggering 120,000 deaths per year. Too many allow their restaurant to run them. Is stress and anxiety getting to you?

More Time

14,400 minutes in a day. Stop missing those moments that you can't get back. What would you do if you had more time for what matters?

The Restaurant Success Formula™

Every successful restaurant in the world has these nine steps dialed in. You cannot find a successful restaurant making 15%+ profits a year that doesn’t follow this formula. Follow my signature roadmap to increase revenue, build a brand that stands out, and create a team around you that allows you to have a life!

Meet Donald Burns, The Restaurant Coach™

I’ve been where you are. My first restaurant almost closed six months after opening. I struggled and had too much pride to admit that I needed help. You see, I knew how to run a restaurant. I did not know how to build a business. I met a successful businessman who became my mentor and showed me the steps to build a brand and a profitable business!

Today, I work with serious independent restaurants that want a clear path to build their brand, strengthen their team, and increase their profits (without sacrificing their life to their business). I have unlocked the formula to long term restaurant success. Allow me to show you the path.


Be known by the company you keep...

Just a few of the 1000+ restaurant brands I have been honored to work with:


The 3-Step Process

Take The Restaurant CheckUp™

Let’s get clear on where your restaurant is now. Are you struggling, surviving, thriving or driving your market? You can't get an accurate plan without knowing where your restaurant is today. This survey will help identify the best action plan to get you to where you want to be in the shortest time. 

It's mobile compatible so you can take it anywhere on any mobile device with internet access.


Download The RestaurantMAP™

After you complete The Restaurant CheckUP™ You'll get started on your journey with this monthly strategic planning tool used by over 1000 restaurants to stay on track! The download includes a video that will walk you through how to use the MAP.

This was the first thing my mentor taught me over 25 years ago, "You must have a solid plan to backup a solid vision."

Schedule a 1:1 Strategy Call

Let's get on a call, just you and I to discuss where your restaurant is now and where you want to be. We'll brainstorm real solutions that you can start to apply today to move closer to getting the restaurant you know it can be.

I'll also show you my signature formula that in 12 weeks will create more profits, build a better team, and craft a brand that dominates your market!

 No bullshit, just results!

"Once we worked out our core values with Donald, we used that as a platform to base everything on, from our menu design, hiring policy, and especially our social media which really focused our message, helping us to properly engage with our customers. He helped put together an action plan to tighten our systems and get our staff more productive. Donald gave us the confidence to take Caravelle to the level we wanted it to be."

Zim Sutton
Chef/Owner, Caravelle, Barcelona, Spain

"Donald's solid, no bullshit advice is everything we needed to kick ourselves and our business into gear. He says the things no one else dares to say and holds you firmly accountable for the ways in which your business is failing, which in the end gives you the power to make things run better than you could ever have imagined. This guy knows his stuff."

David Noble & Pálmar Þór Hlöðversson
Owners, Pallett, Hafnarfjörður, Iceland

"Donald helped us reshape our culture through The Restaurant Success Formula™. That has transformed our brand, our team, and our profits to new levels. We now spend more time working on our business and enjoying being restaurant owners."

Todd & Candy Sheets
Owners, Sno’s Seafood & Steak

"Donald calls it as he sees it. He's not afraid to call you out on your BS but he does it with integrity, class, and gets you to reach your full potential. He won't accept anything less. He's one of a kind and has a passion for building better restaurants. Don't be one of the restaurants that suck and risk being put on the chopping block - stand out from your competitors by reading this book! You need to listen to this guy!"

Andrew Carlson
Speaker, Restaurant Consultant, Author of "Customer Service is the Bottom Line”

"We started working through The Restaurant Success Formula™ that Donald designed and within 2 months we started seeing amazing changes, the culture is defined, the concept and communication aligned, the team was motivated and sales are increasing!! We now have a plan and what’s better we have clarity on how to achieve it. I won’t ever have enough words to thank Donald for saving our investment and for showing us the path to being a successful restaurant. Thank YOU!!!"

Andres M. Cardona
Owner, Instinto Gastrobar, Bogota, Colombia

"Donald has been a huge asset for me and I am not sure I could have made this much progress without him. While I am a seasoned owner and I am confident in my skills, I can still get caught up in the operation and lose sight of the big picture. Donald has really helped me see the big picture and prioritize what I need to do to thrive and not just survive."

Myra Ghattas
Owner, Slate Street Café & Sixty-Six Acres



Sales are up & down, turnover is high, profits are slim. You're stuck. You try. You throw more hours into the restaurant trying desperately to solve a problem with the only solution you know...more work. It's not your fault because you don't know what you need to grow. You are focused on the wrong things that build a successful brand and a profitable restaurant.


Then those inner voices start to come and pay you a visit, saying things like, "You're in over your head." Then the seeds of self-doubt are planted in your head. You try a lot of new ideas just to get something going, yet they don't seem to work out. You know deep down you should be working 'on your business' like the experts say, you're just not sure "how" with as busy as you are.


You ought to be able to make a comfortable living and have a life while running your restaurant. You deserve to thrive, not just survive. You're working your ass off with little to show. Perhaps, you feel like your failing and letting down those you care about. Time to step up, get the guidance you need, and become the hero your restaurant needs.

My Promise To You

I built The Restaurant Success Formula™ to be the fastest path to get you from where you are now, to where you want your restaurant to be. It's backed by nearly four decades of working with over 1000+ serious independent restaurant owners, leaders, and chefs. Success does leave clues and this is the path to getting the restaurant and life you want. 

I will be there at every phase to coach you. You’ll get monthly coaching time to make sure you stay on track and on target. You'll have access to me via email or group messages for any questions you might have. Plus, we have a diverse community in our private Facebook group of other restaurant owners and operators that went through the same pains you are to brainstorm new solutions. 


100% Satisfaction Guaranteed

All of my program have a full 30-day satisfaction guarantee. If it's not the best personal and professional development program you've ever been through, ask for your money back and receive a complete no-hassle refund.

You have nothing to lose and everything to gain for your restaurant. 

Frequently Asked Questions

Yes. Knowing where your restaurant is currently, is critical to developing an action plan that works for you and your business. The Restaurant CheckUp™️ involves a series of questions based on best practices taken from over 5000 high performing restaurants. The score will allow you to get an honest look at where your restaurant is compared to those that are considered the very best in the industry.

You will receive a link to download The RestaurantMAP™️ (the monthly strategic planning tool that is used in The Restaurant Success Formula™️). All my coaching clients use this tool to stay focused on their monthly goals and objectives. Download the map and watch the video that will walk you through step-by-step on how to use the tool. Plus, I’ll show you the science behind The Restaurant Success Formula™️ and why it is the fastest path to getting the restaurant you want.

As The Restaurant Coach™️, I am a chef/consultant that is professionally certified as an executive coach and an NLP practitioner. I work with individuals (executives, high potential employees, and restaurant leadership teams) to help them gain self-awareness, clarify goals, achieve their development objectives, unlock their potential, and act as a sounding board. I administer and help interpret 360-degree assessments and behavioral surveys, conduct coaching sessions that help my clients become better leaders, establish higher standards, build their culture, dominate their market, and increase profits. Coaching is about transformation into who you need to become to get the restaurant and life you desire. 

All business problems are people problems. Restaurants hire me to come in and fix the people problems (culture).

1. A new restaurant startup that wants to develop a solid foundation from the start and increase their odds for long term success.

2. Top performing restaurants hire me as a way to invest in their top executives and high potential team members. While Fortune 500 companies have used executive coaching for the last decade, it’s relatively new to the restaurant industry. 

3. Emerging restaurant groups to hire me to coach to their leadership team (owner, general manager, and chef) as a part of a leadership development program

4. I am also brought in to coach a newly promoted rising stars (assistant manager to GM or Sous Chef to Chef) in the company (called career coaching), to prepare them for facing a number of challenges they will have in their new role (communication, time management), or is being groomed for a larger roles (GM to director of operations) in the organization.

5. Savvy executives (CEO's or business owners) hire me for private 1:1 coaching to correct behavioral problems (bad habits) and help leaders resolve interpersonal conflicts (burnout). 

6. Restaurants that have lost their mojo and need a culture and brand refresh, bring me in to ignite that spark they may have forgotten.

7. I am also hired as a company or board adviser. Having a third party to bounce ideas off can be a great way to ensure your brand is making the right strategic moves. 

You should save your money and time if:

1. You don’t believe you need coaching, are not interested in feedback, and don’t believe you need to change (or don’t want to).
2. You are NOT able to see that your restaurant is where it is because of you. Being unable to accept that fact makes you uncoachable.
3. You are looking at coaching as a last-ditch, “Hail Mary” attempt to fix a failing restaurant that is close to closing their doors.
4. You are not willing to commit time for coaching calls or to be held accountable for action plans we agree upon. You must be all in if we are going to work together. I have a high success rate, because I ONLY work with people committed to taking action and making changes in their habits and behaviors to get the restaurant they want.

The Formula For Restaurant Success

Insanity is doing the same things and expecting different results.

Build a restaurant brand that attracts top talent, makes double digit profits, and allows you to build business while having time for what matters.

Stop being stuck in survival mode, living the P&L roller coaster. Stop spending more time at work because you think that will solve the problems. Stop living in a constant state of stress, overwhelm, and being unsure about the future.

"I went from being afraid to leave my restaurant to now having more time to spend with my grandchildren. The Restaurant Success Formula™ works! Donald’s plan will show you how to start working ON your business and not INSIDE your business." - Adam Oakley



"The Ultimate Restaurant Coach."

Foodable Network

"One of The 23 Inspiring Hospitality Experts to Follow on Twitter "


"Named to the Definitive List of Restaurant Industry Experts to Follow"

Toast Restaurant Management Blog

"Top 50 Hotel, Restaurant, and Café Industry Experts on Twitter"


"Named one of 7 Restaurant Podcasts You Do Not Want to Miss "

Toast Restaurant Management Blog

Build your brand, strengthen your team, and increase your profits.

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Join the TRC Tribe

Get started on your journey to getting the restaurant and life you want.

TRC Partners

These are badass brands that I love to work with and I recommend.

2019 Industry Book & Author of the Year – Nightclub & Bar

Join the Fight Against Restaurant Mediocrity!

In my bestselling books, I don't hold back on what is really stopping you from getting the restaurant and life you want. Get your copy today before your competition does!

Available on Amazon in Paperback or Kindle Editions.



The restaurant you want is closer than you think.

Getting What You Want...

Starts With Knowing Where You Are.

Take the complimentary survey that is going to give you an honest report of how your restaurant stacks up against the best restaurants.


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