Outstanding Starts Here.

I work with restaurants that want to build their brand, strengthen their team, and increase their profits.

Let me show you how to get the restaurant you want.


Industry Expert For...

Want To Be On The Inside Track?

Maybe you've seen my blog posts around the internet and you're looking for more edge, more ideas, more ways to become outstanding. This is where I share the good stuff! The content here is a little in your face and brutally honest. So, don't sign up if you are not ready to face the truth and explore the real reasons you are where you are with your life and your restaurant. 

  • Attract Top Talent
  • Drive Traffic With Marketing
  • Craft A Killer Brand 
  • Leverage Social Media To Stand Out
  • Special Operations Mindset Training
  • Become a Badass Leader

"One of The 50 Restaurant Experts and Chefs to Follow in 2018 "

Toast Restaurant Management Blog

"One of The 23 Inspiring Hospitality Experts to Follow on Twitter "


"The Ultimate Restaurant Coach."

Foodable Network

Blog Posts

Warning: These posts may cause you to get the restaurant you want! They were written to get you out of your comfort zone. Read at your own risk.

Time to Get the Restaurant You Want!

They say the truth will set you free, but first it will piss you off. In my first book, I don't hold back to what is really holding you and your restaurant back. Get ready to embrace what sucks!

The Amazon Kindle Edition is NOW available for purchase. Paperback available May 2018.

Want the hardcover edition? Become a member of The Restaurant Coach™ University!  It's a perk of membership!


"One of the Best Books for Restaurant Owners!"

Amazon 5 Star Review
Andrew Carlson

"If you want to succeed in business and in life, then read this book!"

Amazon 5 Star Review
Jennifer Hough

"Best Restaurant Operations/Business Book to Date! "

Amazon 5 Star Review
Bradley Toft

Where is Your Restaurant?

Every restaurant is on a journey. Many of my clients start in the Valley of Mediocrity and then have a moment of inspiration that they know deep inside that they can be more and they are not living up to their potential. They move to what I refer to as base camp when they try to implement some new systems and strategies before their ascension upon Mount Success. I have been The Restaurant Coach™ for many years and I have guided many others to the summit of success. Each restaurant has a unique path based on where you are and the resources you have available at this moment. Before we tackle the mountain (that can be very unforgiving), we’ll need to make sure your restaurant is ready.

I can tell you for personal experience that the trip is not easy and you will question yourself on the way. However, if you are tired of the same old story, not content where you are, and you want a better restaurant (quality of life), then let me be your guide and coach.


My Services

Here are ways we can work together to build your brand, strengthen your team, and increase your profits.

Consulting & Coaching

This is my signature program that will build your business. It utilizes my proprietary methodology system called The 10 Core Competencies of Restaurant Excellence™. Coaching is not an easy process, however it is an effective process.

Online Learning

If you're not learning and growing your business will stall. The Restaurant Coach™ University has a wide range of online courses that allow you to learn at your own pace and schedule.


There are times when you need 3rd party validation to get your message to your team. There is nothing quite like the energy of a live, hands-on workshops or seminars. I'll work with you and your team to get immediate results through a dynamic interactive training session.

2018 Speaking Calendar

Hospitality Innovation Planet - February 19-21, 2018

The Hospitality 4.0 Congress is one of the largest in Europe. 8 stages. 6 keynotes. 300 international speakers & 8 summits. Specific agenda for each professional profile. The largest European congress of transformation and new business models in which to acquire the skills, abilities and strategic vision to boost your career or your business to a new dimension.

The International Restaurant & Foodservice Show of New York - March 4-6, 2018 

Whether you're an independent owner, quick-serve restaurant operator, chef, caterer, baker, bar or nightclub operator, hospital, hotel or commercial foodservice personnel - join me March 4-6, 2018 at the International Restaurant & Foodservice Show of New York at the Javits Center, New York City. I am speaking on Sunday, March 4th at 12:30pm on 3 Reasons Why Your Independent Restaurant Needs a Marketing Plan Now

Nightclub & Bar Show - MArch 26-28, 2018

Nightclub & Bar Show is the nation’s most influential gathering of bar, nightlife, hospitality and beverage professionals, who annually come together in Las Vegas. This is the bar professional’s one stop shop to learn about new products, new technology and new trends in the industry. Take your industry knowledge to the next level in our comprehensive Conference Program, the only program designed to meet the needs and challenges of bar owners, operators and professionals looking to get ahead in the industry. I am speaking on Monday, March 26th at 4:40pm on Menu Design Jedi Mind Tricks: Using Psychology to Increase Sales

Want More?

In order to get more, we must become more. Restaurant get better when the people in them become better people. Look into membership at The Restaurant Coach™ University.


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