Make more money and have more time...STARTING TODAY!

I only work with serious restaurant owners that want to put more cash in the bank and not sacrifice their life to their business. Let your restaurant work FOR YOU!

No bulls*t, I'll take you by the hand, every step of the way - I've done it with over 1000 restaurants. 


The Restaurant Success Formula™

Every successful restaurant in the world has these nine steps dialed in. You cannot find a successful restaurant making 15%+ profits a year that doesn’t follow this formula. Follow my signature roadmap to increase revenue, build a brand that stands out, and create a team around you that allows you to have a life!

"The Ultimate Restaurant Coach."

Foodable Network

"One of The 23 Inspiring Hospitality Experts to Follow on Twitter "


"Top 50 Hotel, Restaurant, and Café Industry Experts on Twitter"


"Named one of 7 Restaurant Podcasts You Do Not Want to Miss "

Toast Restaurant Management Blog

"Named to the Definitive List of Restaurant Industry Experts to Follow"

Toast Restaurant Management Blog

"Calling Donald just a restaurant coach is like calling Michael Jordan JUST a basketball player!"


More Money

 Most restaurant can find 6-12% inside their profit and loss statement if they know where to look. Is there hidden money in your P&L?

Less Stress

Excessive workplace stress causes a staggering 120,000 deaths per year. Too many allow their restaurant to run them. Is stress and anxiety getting to you?

More Time

14,400 minutes in a day. Stop missing those moments that you can't get back. What would you do if you had more time for what matters?

Meet Donald Burns, The Restaurant Coach™

I’ve been where you are. My first restaurant almost closed six months after opening. I struggled and had too much pride to admit that I needed help. You see, I knew how to run a restaurant. I did not know how to build a business. I met a successful businessman who became my mentor and showed me the steps to build a brand and a profitable business!

Today, I work with serious independent restaurants that want a clear path to build their brand, strengthen their team, and increase their profits (without sacrificing their life to their business). I have unlocked the formula to long term restaurant success. Allow me to show you the path.


Be known by the company you keep...

Just a few of the 1000+ restaurant brands I have been honored to work with:

"Once we worked out our core values with Donald, we used that as a platform to base everything on, from our menu design, hiring policy, and especially our social media which really focused our message, helping us to properly engage with our customers. He helped put together an action plan to tighten our systems and get our staff more productive. Donald gave us the confidence to take Caravelle to the level we wanted it to be."

Zim Sutton
Chef/Owner, Caravelle, Barcelona, Spain

"Donald's solid, no bullshit advice is everything we needed to kick ourselves and our business into gear. He says the things no one else dares to say and holds you firmly accountable for the ways in which your business is failing, which in the end gives you the power to make things run better than you could ever have imagined. This guy knows his stuff."

David Noble & Pálmar Þór Hlöðversson
Owners, Pallett, Hafnarfjörður, Iceland

"Donald helped us reshape our culture through The Restaurant Success Formula™. That has transformed our brand, our team, and our profits to new levels. We now spend more time working on our business and enjoying being restaurant owners."

Todd & Candy Sheets
Owners, Sno’s Seafood & Steak

"Donald calls it as he sees it. He's not afraid to call you out on your BS but he does it with integrity, class, and gets you to reach your full potential. He won't accept anything less. He's one of a kind and has a passion for building better restaurants. Don't be one of the restaurants that suck and risk being put on the chopping block - stand out from your competitors by reading this book! You need to listen to this guy!"

Andrew Carlson
Speaker, Restaurant Consultant, Author of "Customer Service is the Bottom Line”

"We started working through The Restaurant Success Formula™ that Donald designed and within 2 months we started seeing amazing changes, the culture is defined, the concept and communication aligned, the team was motivated and sales are increasing!! We now have a plan and what’s better we have clarity on how to achieve it. I won’t ever have enough words to thank Donald for saving our investment and for showing us the path to being a successful restaurant. Thank YOU!!!"

Andres M. Cardona
Owner, Instinto Gastrobar, Bogota, Colombia

"Donald has been a huge asset for me and I am not sure I could have made this much progress without him. While I am a seasoned owner and I am confident in my skills, I can still get caught up in the operation and lose sight of the big picture. Donald has really helped me see the big picture and prioritize what I need to do to thrive and not just survive."

Myra Ghattas
Owner, Slate Street Café & Sixty-Six Acres

"What's coaching like with Donald? It's like running your restaurant on ROCKET FUEL."

Shawn Shenefield
Owner, Upper Crust Pizza LA

How did these restaurants find success?

They started here!




Sales are up & down, turnover is high, profits are slim. You're stuck. You try. You throw more hours into the restaurant trying desperately to solve a problem with the only solution you know...more work. It's not your fault because you don't know what you need to grow. You are focused on the wrong things that build a successful brand and put MONEY IN THE BANK!


Then those inner voices start to come and pay you a visit, saying things like, "You're in over your head." Then the seeds of self-doubt are planted in your head. You try a lot of new ideas just to get something going, yet they don't seem to work out. You know deep down you should be working 'on your business' like the experts say, you're just not sure "how" with as busy as you are.


You ought to be able to make a comfortable living and have a life while running your restaurant. You deserve to thrive, not just survive. You're working your ass off with little to show. Perhaps, you feel like your failing and letting down those you care about. Time to get the guidance you need, and finally get the life you want.

Allow Me to Guide You

I built The Restaurant Success Formula™ to be the fastest path to get you from where you are now, to where you want your restaurant to be. It's backed by nearly four decades of working with over 1000+ serious independent restaurant owners, leaders, and chefs. Success does leave clues and this is the path to getting the restaurant and life you want. 

I will be there at every phase to coach you. You’ll get monthly coaching time to make sure you stay on track and on target. You'll have access to me via email or group messages for any questions you might have. Plus, we have a diverse community in our private Facebook group of other restaurant owners and operators that went through the same pains you are to brainstorm new solutions. 




2019 Industry Book & Author of the Year – Nightclub & Bar

Join the Fight Against Restaurant Mediocrity!

In my bestselling books, I don't hold back on what is really stopping you from getting the restaurant and life you want. Get your copy today before your competition does!

Available on Amazon in Paperback or Kindle Editions.


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