All Business Problems Are Really People Problems

Get cutting edge tools, techniques, tips and straight talk from the world's leading restaurant coach. Donald Burns is known for unique programs and methods that create dramatic results for his clients. When restaurant owners or chefs need change and success they call THE Restaurant Coach™. Are you ready to break free from the middle, escape the cult of average, and get the restaurant you want?

FREE Download: Want A Better Restaurant?

Industry Expert For...

Want To Be On The Inside Track?

Maybe you've seen my blog posts around the internet and you're looking for more edge, more ideas, more ways to become outstanding. This is where I share the good stuff! The content here is a little in your face and brutally honest. So don't sign up if you are not ready to face the truth and explore the real reasons you are where you are with your life and your restaurant. 

  • Attract Top Talent
  • Drive Traffic With Marketing
  • Craft A Killer Brand 
  • Leverage Social Media To Stand Out
  • Special Operations Mindset Training
  • Become a Badass Leader

Contact Me

Send me a direct message or schedule a time to talk.

"“Calling Donald just a restaurant coach is like calling Michael Jordan a basketball player!”"

James Pecherski
Restaurant Owner

"Donald has a way to make you stop and think about how you are running your restaurant."

JP Vidales
Restaurant Owner

"“Coaching with Donald is like running your restaurant on rocket fuel!”"

Shawn Shenefield
Director of Operations

Seriously, Do You Want A Better Restaurant?

“"Your level of success will seldom exceed your level of personal development, because success is something you attract by the person you become.” –Jim Rohn

My philosophy is that restaurants become better when the people in them become better. To further your growth and potential I have created The Restaurant Coach™ University (RCU) right here inside this website as a 24/7 toolkit that you can access as needed to sharpen your skills, get to the top of your game and stay there! Trust me when I say that getting to the top is relatively easy, staying at the top is the challenge. I learned priceless lessons working with Wolfgang Puck and other industry thought leaders, that I will share with you.

All RCU Courses are designed to build the three pillars of restaurant excellence.

Culture/Brand, Team Dynamics, and Maximizing Profitability.

Build Your Brand

We have courses designed to get your brand the foundation and the edge needed to truly stand out in the market. From discovering core values to understanding how to use social media effectively.

Strengthen Your Team

Restaurants function best when your team is dialed in. We have courses designed to grow your culture, attract better talent and show you how to maximize everyone's potential. Restaurants get better when the people in them become better!

Increase Your Profits

Courses at RCU are designed to help you increase your profits by making your team stronger in sales, communication and enhancing the guest experience. We also have courses that will assist you in creating a strategic plan for growth and profitability.

You Must Have a Learning Culture

Consistent learning is the key to making sure your restaurant stands out and stays out in your market. Most restaurants only have a training culture which is when they only train when new team members are hired or maybe, just maybe once a quarter to bring in some new ideas. Your restaurant will never be outstanding if you train occasionally. How your train your team is how they will perform. Outstanding restaurants have learning cultures.

Leadership is the Only Solution

Do you have managers or leaders? Don’t answer so fast. Everyone says they are a leader until it’s time to step up and be the leader. The big difference is the answer to this question: Do you have a checkers or chess management style? Managers play checkers. They live in reaction. Basically, they are firefighters. Leaders play chess. They use strategy, make a plan, and then take massive action every day to see their plan come to fruition.

Leadership Coaching

Coaching turns managers into leaders. Improves communication skills, reduces stress, increases productivity, enhances teamwork, improves the guest and team experience...all these are benefits of a leadership coaching program that is customized for your restaurant.

The world's best leaders were simultaneously exceptionally talented, skilled, determined, and aware that they could be better. And they understood the value of a great coach to help them improve themselves. Great CEOs like Steve Jobs, Eric Schmidt, and Bill Gates all sought out great coaches to help them up their game.

“Every famous athlete, every famous performer has somebody who is a coach… to give them perspective. One thing others are never good at is seeing themselves as others see them. A coach really really helps!” - Eric Schmidt

Understand Team Dynamics

When you are building your team, you will need to take into consideration the behavioral strengths of those you surround yourself with. The universe seeks balance. Your restaurant needs balance also. Leveraging behavior involves understanding your team's core behavioral strengths. When behavior is understood and integrated, restaurants can maximize their potential. The ProScan® Behavioral Survey is key to improving communication, reducing conflict, increasing productivity, and enhancing leadership within your restaurant.

"Donald helped us reshape our culture through coaching. That has transformed our brand, our team, and our profits to new levels. We now spend more time working on our business and enjoying being restaurant owners."

Todd & Candy Sheets
Owners, Sno’s Seafood & Steak

"Once we worked out our core values with Donald, we used that as a platform to base everything on, from our menu design, hiring policy, and especially our social media which really focused our message, helping us to properly engage with our customers. He helped put together an action plan to tighten our systems and get our staff more productive. Having Donald to bounce ideas off gave us the confidence to take Caravelle to the level we wanted it to be."

Zim Sutton
Chef/Owner, Caravelle, Barcelona, Spain

"Donald's solid, no bullshit advice is everything we needed to kick ourselves and our business into gear. He says the things no one else dares to say and holds you firmly accountable for the ways in which your business is failing, which in the end gives you the power to make things run better than you could ever have imagined. This guy knows his stuff."

David Noble & Pálmar Þór Hlöðversson
Owners, Pallett, Hafnarfjörður, Iceland

RCU Memberships

Investing in growing yourself and your team is the key to long term success for your brand. Choose the membership that is right for you.

THE SUMMIT CLUB

$1500

PER MONTH

Private Coaching Calls

All Courses at RCU

Exclusive Summit Club Courses

Personal Coaching Action Plan Access 

(12) ProScan Behavioral Survey

7 Day Email & Text Support

Monthly Summit Club Crate

Learn More

INNER CIRCLE CLUB

$97

PER MONTH

All Courses at RCU 

Monthly Online Workshops

Downloadable Workbooks & Posters

(2) ProScan Behavioral Surveys

Inner Circle Club Swag Box

Learn More

PEAK PRIVATE COACHING

$3500

PER MONTH

Daily Coaching Calls

All RCU & Summit Club Courses

Access to The Mindshift MAP™

ProScan Behavioral Survey

Quarterly Immersion Sessions

Monthly Success Crate

Learn More

Get The Book That Will Unleash Your Restaurant!

They say the truth will set you free, but first it will piss you off. In my first book, I don't hold back to what is really holding you and your restaurant back. Get ready to embrace what sucks!

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