This is the annual conference for my Restaurant Masterminds Group. It comes with a 30-day strategic coaching plan so you can get traction, the support you need, and the restaurant you want!
You don’t need another checklist.
You don’t need another piece of software (that requires a degree from MIT to use).
You don’t need another webinar with no follow-up plan.
Listen, you’ve spent thousands of dollars on traveling, attending workshops and seminars at food expos. You get some great ideas and then when you get back to your restaurant you drop the ball and don't implement. Why?
NO ONE IS GIVING YOU THE REAL, STEP-BY-STEP BLUEPRINT TO RESTAURANT SUCCESS…UNTIL NOW.
Enough is enough!
You don’t need to go back to the information overload buffet.
What you need is the EXACT opposite of everything you’ve tried in the past.
In fact, there are three steps to get in the fast lane to building your brand, strengthening your team, and increasing your profits.
INCREASE your restaurant’s growth 30-100% in the next year while working less so that your family will finally be proud of all those long hours you worked and sacrifices you made.
GROW your social media impact and influence faster than ever, learn how to become a marketing freak, and dominate the competition.
UNCOVER hidden profit centers in your restaurant's P&L so you can achieve financial freedom, take vacations, and get the things you’ve always wanted.
GET the most cutting edge culture-creating tools, marketing, brand-building tactics, and game-changing strategies that are working NOW to drive restaurants to massive profits so that you can deploy them in your business.
BECOME the leader you know you can be so you can guide your team to record profits, have massive impact in their lives and in your community — you can finally earn the recognition you deserve.
DISCOVER a better way, a faster way — and a simpler way — to achieve success rather than trying to “grind & hustle” your way to the top so you can leave the constant stress and uncontrollable late night anxiety attacks behind.
RISE above and leave behind the competition, becoming the ONE and ONLY option for your guests that become loyal because of the next-level service and hospitality that only your team can deliver.
ADOPT the mindset, habits, and persistence of Navy SEALs and USAF Pararescuemen (the world’s most disciplined and productive special operations teams) so that you never, EVER take the easy way out again and feel guilty that you are not living up to your full potential.
LEARN the EXACT step-by-step Restaurant Masterminds™ Framework to10X your potential and build unstoppable momentum for growth, profits, and a sustainable business.
LEAVE behind all of your excuses, worries, irrational fears, and frustrations because — with the accountability of your mastermind group beside you — your restaurant will finally start to become the way you envisioned as you put this new-found fuel on your fire.
NEVER think small again…never be held back by naysayers…never get taken prisoner by renegade employees with bad attitudes…never give in, never give up, and never quit on your hopes and dreams.
FEEL more alive and better prepared than you have ever felt in your life…more assured that success is inevitable...more connected to the world’s best restaurant experts and the infinite source of power they hold.
So, if you’re ready to…
- Finally become massively successful with your restaurant and career…
- Finally buy back your time and start living life on your own terms…
- Stop working so much and start enjoying the perks of being a true leader…
Then you absolutely, positively cannot miss the opportunity to join Restaurant Masterminds™.
WARNING: You will NOT experience the power of The Restaurant Success Summit "via a live stream." The recordings are only available for attendees. You've got to be there to get the real benefits...
The VIP roundtables will not be recorded…the 7-figure conversations held by the pool will not be repeated…the life-changing one-liners from our top speakers will not leave the room…
If you are not in the room this fall, you will not get the fast-track blueprint to getting the restaurant (or life) you want. PERIOD.
Step #1: This event will sell out so save your seat now before you miss out. You'll get some preliminary conference workbooks to go through so when you hit the conference you are ready to rock-n-roll
That leads up to Step #2.
Step #2: Attend The Restaurant Success Summit™ October 23-25 in Tucson, Arizona. This is our annual event where 50 high-achievers like yourself get together for 3-Days (a total of 24 Hours) of immersed education with world-class industry experts (each one hand-picked by myself for the specific knowledge they have).
This brings us to Step #3.
Step #3: Get on the bi-weekly mastermind group coaching calls to start implementing the 30-day strategic plan. Unlike other conferences that get you hyped up and let let you figure it out on your own.. This time you'll have the power of the mastermind group to overcome challenges or sticking points you will encounter.
On the first day of The Restaurant Success Summit™, you will be seated with fellow attendees in your niche so we can target your specific challenges and opportunities.
You will be given a pre-event survey that tells us exactly where your restaurant is NOW, so we can develop the recipe and path YOU need to reach your next breakthrough.
Plus, you’ll network with the future leaders of your industry who will be seated right beside you.
Remember: the value of the conference is discovering what you KNOW deep down you need to do. Then having accountability support to do it!
That way, you don’t fall into the 90% who quit simply because they don’t know where to start.
Instead, you’ll carry that momentum home and turn it into real, transformative ACTION.
I'm keeping it intimate…not generic.
I'm keeping it limited…not overexposed.
I'm keeping it practical…not fluffy.
I'm keeping it NO BS…just jam-packed with content.
Because I wished someone had done this for me when I was taking my restaurants to the next level.
You will get time with the speakers.
You will get a chance to have your questions heard — and answered.
You will do the life-changing work that will set you on the path to market domination.
You will lay the foundation for your brand's growth and generating profits.
But only if you’re one of the few that secures a seat in the room.
And so, my friend, that is why this event is going to sell out fast. And since this is the ONLY ONE I hold this year, I don’t suggest that you procrastinate or make excuses for missing this.
Remember my favorite saying is: When would NOW be a good time?
Listen, here’s the deal. I have hundreds of thousands of listeners of The Restaurant Coach™ Podcast, readers of my blog posts and books…and people have been asking if I can bring together the BEST restaurant experts on the planet to speak at one event. Some wanted me to make this one of those BizConPalooza’s with a couple thousand people in the audience.
I am NOT going to do it.
Instead, I don’t plan on selling a lot of tickets.
In fact, I’ve decided to make this an exclusive, small event and limit it to only 50 SERIOUS RESTAURANT OWNERS/OPERATORS ONLY and 30 of those seats are for VIP members of my private coaching program!!
That way I make sure you get hands-on access and customized advice for YOUR restaurant…and that can’t happen when attendees are herded into the event like cattle and then shuffled to different rooms trying to pick and choose which workshop to attend.
The Restaurant Success is more than a 3-Day Conference it also was created to give you the tools you need to take the information from The Restaurant Success Summit and get RESULTS!
We've gathered eight of the world's top industry experts to share their insights on how to improve your mindset, leadership, digital game, local marketing, brand building, SMS marketing, menu design, pricing strategy, and time management.
You'll walk away from this summit with a clear plan of action for taking your restaurant business to new heights.
This is my #1 Group Accountability Coaching Program that includes two weekly calls!
Monday is educational, and Thursday is pure Q&A.
You also get 24/7 support through our private text channel with other members worldwide.
Membership also includes access to our call library with over 200 hours of coaching gold nuggets.
Are you tired of being average? Do you feel like you're stuck in a rut, making the same old profits month after month, year after year? If so, it's time to make a change. It's time to create a culture that will separate you from the rest.
The KnowY Workshop is designed to help you do just that. We'll guide you through the process of discovering your core values and how they can be used to create a great culture within your business. You'll learn how to attract and retain top talent, how to motivate your team, and how to make more money while working less.
Don't settle for mediocrity any longer. Take your business to the next level with The KnowY Workshop.
If you're like most restaurant owners and operators, hiring is a major concern. The good news is that Donald Burns, The Restaurant Coach, is here to help. In this workshop, he'll share the 7-step framework to finally win the hiring game.
You'll learn how to identify the key characteristics of successful employees, where to find the best candidates, and how to properly screen and interview them. You'll also discover the importance of on-the-job training and performance reviews and how to retain your top talent.
With Donald's guidance, you'll have everything you need to build a winning team that will help take your restaurant to the next level.
We all know that the restaurant business is tough. There's a lot of competition, and it's hard to stand out from the crowd. But if you want to be successful in this business, you have to get back to basics. And that's what The Restaurant Success Series is all about.
In this four-part workshop series, we'll discuss the restauranteur mindset, menu design, food cost, and modern-day marketing. We'll also talk about some of the most common mistakes that restaurants make, and how to avoid them.
If you're serious about making your restaurant a success, then this series is for you. Get back to basics with The Restaurant Success Series!
Are you struggling to find time to get everything done? Do you feel like you're constantly running behind and can never catch up? If so, you're not alone. Time management is one of the biggest challenges that restaurant owners and operators face.
This starts with how you set your day up for success. I wrote this booklet to help my coaching clients set each day up for massive success and that starts with your mindset!
In Outstanding Mindset, you'll learn:
How to start your day off right so you can be productive, organized, and stress-free
The importance of setting priorities and how to do it effectively
How to create a positive mindset that will help you stay motivated and focused throughout the day
By implementing the strategies in this booklet, you'll be able to take control of your time and finally get ahead!
If you're like most restaurateurs, you want your business to thrive. But sometimes, it can feel like you're just treading water, trying to keep your head above the never-ending sea of challenges and changes in the restaurant industry.
The good news is that there is a path to thriving in the restaurant business. And I should know because I've helped thousands of restaurants achieve sustained success over the last 13 years.
There are three key frameworks that all successful restaurants share. And during this 6-hour workshop series, I'm going to reveal what those frameworks are and how you can use them to transform your restaurant.
This isn't some theoretical course where you just sit and listen to me talk. This is a highly interactive experience where you'll have a chance to work on your own business and get feedback and guidance from me and other successful restaurateurs.
This series is for you if you're ready to take your restaurant to the next level. Join me, and let's start thriving together!
I think that the biggest factor in long-term restaurant success is culture! All business problems are people problems and this 331-page book will show you the steps you MUST take to get your culture on the right track.
9-10: Hack Your Habit: Elevate Your Everyday - Donald Burns
10-11: Time Titans: Crush the Clock & Win Your Day - Donald Burns
11-12: AI Invasion: Upping Your Game with ChatGPT - Donald Burns
12-1: Lunch (In Room)
1-2: 365 Blitz: Your Yearlong Marketing Battle Plan - Donald Burns
2-3: Okay Not to Be Okay: Demystifying Hospitality Mental Health - Adam Lamb
3-4: Vendor Vendetta: Play Hard, Negotiate Harder -Bo Byant
4-5: Profitable Pivots: Key Strategies to the Boost Bottom Line - Bo Bryant
5-6: Video Vortex: Capture, Engage, and Mesmerize Your Audience- Romeo Regalli
9-10: Leading the Way: Proven Leadership Strategies for the Modern Restaurateur - Ramon Dios
10-11: Cash & Culinary: Spice Up Your Profit Margins - Bo Bryant
11-12: Culture Concoction: Brewing the Perfect Brand Ethos - Donald Burns
12-1: Lunch (In Room)
1-2: Paradigm Platter: Navigating the Evolving Restaurant Landscape - Craig Shelton
2-3: Deal or No Deal: Mastering Lease Warfare - Kyle Inserra
3-4: Dream Team Assemble: Recruit, Retain, Reign - Juliette Gust
4-5: Strategic Mastery: Crafting a Blueprint for Success - Bo Bryant
5-6: Instant Hunger: SMS Secrets for the Modern Diner -Zack Oates
9-10: Stirring the Soul: Culinary Craft and Emotional Intelligence- Adam Lamb
10-11:Byte & Bite: Digital Strategies with Teeth - Zack Oates
11-12:12-1: Lunch (In Room)
1-2: Tribe Tactics: Building Your Digital Brand - Kyle Inserra
2-3: Video Masterclass: Stunning Videos with Your iPhone - Romeo Regalli
3-4: Menu Maestros: Crafting a Profitable Menu for Tomorrow - Craig Shelton
4-5: Stress-Buster Session: Techniques to Manage Stress & Avoid Burnout - Donald Burns
5-6: The Grand Finale: Action Steps for the Next 30 Days of Restaurant Success - Donald Burns
FAIR WARNING: This event sells out FAST, so grab your spot now before your competition does!
"I believe that you really are the average of the 5 people you spend the most time with so the fact I get to attend the Restaurant Success Summit™ with other like-minded high performers and mastermind is solid gold! Donald Burns has put something together that I think will be truly special that provides support, accountability, and will help me get on track and stay on track with where I want my business to go!"
"Attending The Restaurant Success Summit™️ was a no brainer as it will give me the opportunity to see the whole picture: menu design, marketing, branding, strategy, and how to build a kick-ass operation. This for me, is like getting my Ph.D. in leadership with the best coach in the world, Donald Burns!"
"We are definitely looking forward to attending The Restaurant Success Summit. Donald Burns is a legend in the industry and has already provided us with invaluable advice for growing our business. With his counseling, we have built our brand, strengthened our team, and created a world-class culture & mindset. We’ve seen Donald present numerous times in the region, have read his book, worked with him on restaurant coaching, and still want more! Full immersion baby! Looking forward to it. "
"Whenever Donald holds a workshop or training event, we pack our bags and attend. You don't want to miss this guy train!"
The Restaurant Masterminds™ program has a full 30-day satisfaction guarantee. If it's not the best personal and professional development program you've ever been through, ask for your money back and receive a complete no-hassle refund.
Each speaker has been personally selected for their ability to bring tools to help your restaurant (and yourself) GROW 10X!
From dishwasher to Special Operations Pararescueman, to chef, to restaurant owner, to coach! Donald is The Restaurant Coach™. The leading authority on getting the restaurant and life you want without sacrificing your life for your business. His main question is: Do you run your restaurant or does it run you?
Many restaurant owners, managers, and chefs feel like their restaurant runs them. They throw more hours into work thinking that they can outwork the problems. That is totally wrong. The answer isn’t more hours, it focusing on the right things in the right order. Donald known for his 5X Amazon Best Selling Author and his popular The Restaurant Coach™ Podcast is available on iTunes, Stitcher Radio, Spotify, Player FM, and Google Podcasts.
In 1996 he started in the Kitchen of his Family Restaurant, El Meson de Fuencarral, that was opened in 1932. Afterwards he become Chef and nowadays is the Executive Chef and CEO.
El Mesón de Fuencarral is a Traditional Spanish kitchen Restaurant based on Local Products and Ancient Recipes. Ramon’s Grandmother was in the Kitchen for more than 50 Years, and his Grandfather was running the service.
In 1999 he become member of JRE (Jeunes Restaurateurs). He was a member of the Spanish JRE Board since 2000 and President of JRE Spain from 2003 until 2009.
Between 2007 and 2010, he was Vice-President of JRE Europe and President since 2010 until 2015.
JRE is a Restaurant Association created in France in 1975 that nowadays joins Restaurateurs from 16 countries with 350 members and more than 190 Michelin Stars among them.
Partnered with other Consultants, he created Spanish Restaurant Concepts for Investors worldwide. Also, they have Consulting and Specific Tools to Manage Restaurants. The Start-up Project was The Lobby Café, a signature Sandwich Bar located in Las Rozas Village commercial Center nearby Madrid, among other Projects in Madrid.
Also, he has developed Concepts in Saudi Arabia and China and Training events in Mexico and Colombia.
Chef Romeo Regalli is the Executive Chef of Ras Plant Based in the Crown Heights neighborhood of Brooklyn. He was born in Ethiopia and was drawn to the world of culinary arts at a young age, always cooking with his mom in the kitchen and planning family dinners. A creative talent through and through, he attended the International Film School in Paris and went on to create several feature documentaries.
When he arrived in New York he began his hospitality career working at Awash Ethiopian restaurant, where he met his future wife Milka. Awash was owned by Milka's family. The two fell for each other through their love of art, their culture, and above all cooking.
Master Chef Craig Shelton, influenced by his grandmother’s kitchen in Cognac, France, left a medical career behind to take a summer job at Ma Maison in Los Angeles, the start of an unparalleled culinary career that has spanned nearly 40 years. Chef Shelton’s childhood memories of impeccable cuisine around his grandmother’s table drove him in his quest for perfection of serving a “real – world dining experience”. Chef Shelton trained in eight of the world’s greatest restaurants, including El Bulli, Jamin, Ma Maison, L’Auberge de l’Ill, Le Pré Catelan, Bouley, Le Bernardin, and La Côte Basque.
He pioneered the farm to table movement on the East coast as Chef proprietor of The Ryland Inn, with its three-acre certified organic garden, giving diners the experience of homegrown cooking that “speaks to the soul”. Chef Shelton put New Jersey on the national culinary map and provided training for a majority of the Garden State’s top chefs of today. Chef Shelton, a Yale graduate, has earned countless awards including a James Beard Best Chef medal, NY Times 4-Stars ratings on four separate occasions, a 5-Star Forbes rating, the Relais & Châteaux Grand Chef title, and Number One Top Restaurant in America in 2004 from GQ.
Chef Shelton radiates a passion for achieving excellence in every aspect of the customer experience. Chef Shelton and the Mountainville Manor team will work with you to create a pure “farm to table” experience using only the finest locally sourced ingredients.
Kyle Inserra (@kyleinserra) is a restaurant growth expert passionate about helping food and beverage concepts reach their full potential. With over two decades of first-hand experience as the co-founder of Polpettina and LA LA Taqueria in New York, Kyle profoundly understands the challenges that restaurants face and has a proven track record of success in developing and executing strategies to drive growth.
Kyle has worked with various concepts, from fine dining establishments to quick-service re, and has a keen eye for identifying opportunities for improvement in areas such as real estate, brand development, marketing, and technology. Kyle's unique blend of creativity and analytical skills has helped many restaurants expand their footprint, increase their digital visibility, and improve their guest experience.
In addition to his work with restaurants, Kyle is also a content creator and sought-after speaker, sharing his insights and expertise with industry organizations and at conferences nationwide. He hosts two podcasts, The National Restaurant Owner's Podcast and Commercial Real Estate School, with him weekly speaking with restaurant entrepreneurs and industry thought leaders.
Kyle lives in Greenwich, CT with his wife Leslie, daughter Juliana, and French Bulldog Taco.
As a culinary career coach, Adam understands the immense pressure and challenges of being a chef, especially in the wake of a global pandemic.
But true to their resilient nature, chefs have continued to push through and persevere, adapting to the changing landscape of the culinary industry.
That's why Adam is passionate about empowering chefs with the support they need to achieve their goals and thrive in their careers. Whether you're just starting out or looking to advance in your current role, his experience and expertise can provide invaluable insights and guidance to help you succeed.
Adam is committed to helping you navigate the complexities of the culinary industry, from securing the right job to navigating the ups and downs of the business so that you can achieve your career aspirations while maintaining a fulfilling personal life.
His ultimate goal is to help you strike the perfect balance between career and personal fulfillment so that you can thrive both in and out of the kitchen.
Bo is "The Restaurant Giant", a global restaurant growth and food chain expert. He is author of four books on restaurant menus, marketing, and profitability including: The Modern Day Spartan, On the Menu: The Art & Science of Profit, and Whisper Marketing.
His approach to business is much the same as it is in life... there is an art but there is also a science. Design is all around us and extracting from one medium and laying over another is what he does best. Design change is even more important! The question is why we do the things we do and what would they look like if we did them differently?
Juliette is a restaurateur-turned-forensic accountant with over 20 years of experience in building global Ethics and Compliance programs, whistleblower program implementation and management, internal investigations and audit programs in the hospitality and foodservice industries. She is also the founder of Ethics Suite, a company that provides a modern digital platform for internal confidential “whistleblower hotline” reporting and case management. Ethics Suite has been featured on various podcasts and other media as the only hotline provider with extensive expertise in the restaurant industry.
As a former Director of Internal Audit at Starwood Hotels & Resorts Worldwide, Juliette developed and led the Global Fraud & Investigations team for the company, which employed over 180,000 employees in more than 100 countries at the time.
Throughout her career, Juliette has personally conducted or managed more than 2,000 investigations spanning 75 countries and advised on more than 10,000 employee ethics line reports. Juliette served previously as a subject matter specialist within PwC’s Hospitality & Leisure, Regulatory, and Forensics practices.
Juliette has been a Certified Fraud Examiner since 2007 and is fluent in Spanish. She is the 2004 winner of the Wall Street Journal Award for Excellence in Accounting as well as a 2003 Multicultural Foodservice & Hospitality “Star”, and winner of the 2003 International Food & Beverage Forum’s Food & Wine Founder Michael Batterberry Award. Juliette’s prior experience includes multi-unit restaurant management at high-volume restaurants in Las Vegas, New York City, Boston, and Providence.
Zack is an author, husband, father, entrepreneur, and hot tub aficionado (but not in that order, necessarily).
He was voted Top 100 Entrepreneurs, rang the NASDAQ bell, won the world’s biggest business competition, and started 3 companies.
After going on over 1,000 dates, he finally met his wife and wrote a book called “Dating Never Works…Until it Does,” which has 100 lessons from 1,000 dates.
He received his MBA from BYU and did customer experience consulting for fortune 100 companies. He took his dating and customer experience consulting to start his current venture: Ovation. Ovation is The Actionable Guest Feedback Tool for restaurants and retailers where he serves as the Founder and CEO.
He speaks and does guest posts focusing on customer experience with sub-topics of customer communication, online reviews, innovation, text marketing, building relationships with customers/employees, and personal improvement.
This is my elite group of high achievers who want more for their restaurant and themselves. This is for restaurant leaders that refuse to settle. Those that defy complacency. Those that reject mediocrity! Those that want it all. I will give you the step-by-step strategic plan to get it all so you can get the restaurant you want!
Your 30-Day membership includes bi-weekly group video conference calls that follow our foundational 90-day format to set your restaurant up for long-term success. We follow the event with a customized 90-day Strategic Plan for you and your restaurant. You also get access to our mastermind call archives with over 200+ hours of training.
The Restaurant Success Summit™ is the annual conference for Restaurant Masterminds™. It's critical that you attend in person to get the most from your mastermind membership. You'll want the immersion experience of the workshops, plus you can network with other mastermind members in person and that is one of the benefits of this group.
Before you arrive at The Restaurant Success Summit you will be sent a detailed questionnaire that must be completed in order to get an action plan that is customized to you and your restaurant. Failure to complete the questionnaire will result in you getting a generic plan that has little chance of maximizing your results. You have do some work on your end to get the big rewards.
The 2023 conference will be held at Hacienda del Sol Guest Ranch Resort in Tucson, AZ. You can fly directly into the Tucson Airport.
When making reservations at the hotel, it is best to call and tell them you are with The Restaurant Success Summit to get a special rate (just $229 a night, the normal rate is $583!).
There are other hotels in the area as well and you don't need to stay at the resort.
5501 N Hacienda Del Sol Rd, Tucson, AZ 85718
Planning these events along with catering, room size etc. is an arduous task, which is why if you can’t attend, you can transfer your ticket to the following year's event or someone else.
Business casual is always a safe bet. It is the desert, so the nights can become slightly cool. We plan on having a cocktail reception poolside each night.
We learn best when placed in an immersion environment. Learning at a workshop is no different. We actually took this learning theory from the master himself, Tony Robbins. His live events are notorious for going 12-16 hours each day. We didn’t want to go that extreme and yet we wanted to keep the schedule tight and jam packed to keep you in learning mode each day.
Reach out to me directly - donald (at) therestaurantcoach.com and let me know you’d be interested in finding out about sponsorship opportunities. We have a pretty sweet deal.