Get The Restaurant You Want

My philosophy is that restaurants become better when the people in them become better. All The Restaurant Coach™ University Courses are designed to build the three pillars of restaurant excellence: Brand. Team. Profits. 

BECOME A MEMBER

Seriously, Do You Want A Better Restaurant?

“Your level of success will seldom exceed your level of personal development, because success is something you attract by the person you become.” –Jim Rohn

My philosophy is that restaurants become better when the people in them become better. To further your growth and potential I have created The Restaurant Coach™ University (RCU) right here inside this website as a 24/7 toolkit that you can access as needed to sharpen your skills, get to the top of your game and stay there! Getting to the top is relatively easy, staying at the top is the challenge. I learned priceless lessons working with Wolfgang Puck and other industry thought leaders, that I will share with you.

All RCU Courses are designed to build the three pillars of restaurant excellence.

Culture/Brand, Team Dynamics, and Maximizing Profitability.

24/7 Access

We are 100% mobile compatible and ready when you are. You’ll learn the secrets to dominating any market and how to get an unbeatable edge over the competition. 

Results Driven

You’ll get proven strategies that are time tested to produce the results you want. This is not some “flash in the pan” - it’s real strategies by a restaurant veteran that has been helping people just like you for over 37 years.

High Performance Teams

Building an effective team is the only way to build the restaurant you want. Courses on team selection, hiring, and turning managers into leaders is what RCU is all about!

"Donald helped us reshape our culture through coaching. That has transformed our brand, our team, and our profits to new levels. We now spend more time working on our business and enjoying being restaurant owners."

Todd & Candy Sheets
Owners, Sno’s Seafood & Steak

"Once we worked out our core values with Donald, we used that as a platform to base everything on, from our menu design, hiring policy, and especially our social media which really focused our message, helping us to properly engage with our customers. He helped put together an action plan to tighten our systems and get our staff more productive. Having Donald to bounce ideas off gave us the confidence to take Caravelle to the level we wanted it to be."

Zim Sutton
Chef/Owner, Caravelle, Barcelona, Spain

"Donald's solid, no bullshit advice is everything we needed to kick ourselves and our business into gear. He says the things no one else dares to say and holds you firmly accountable for the ways in which your business is failing, which in the end gives you the power to make things run better than you could ever have imagined. This guy knows his stuff."

David Noble & Pálmar Þór Hlöðversson
Owners, Pallett, Hafnarfjörður, Iceland

Membership Options

Investing in growing yourself and your team is the key to long term success for your brand. Choose the membership that is right for you.

THE SUMMIT CLUB

$1500

TEAM COACHING PROGRAM

Weekly Coaching Calls

All Courses at RCU

Monthly Online Workshops

Exclusive Summit Club Courses

Team Coaching Action Plan

ProScan® Behavioral Survey

5 Day Email & Text Support

Private Slack Channel

Monthly Summit Club Crate

Hardcover & Amazon Edition: Your Restaurant Sucks! Embrace the suck. Unleash your restaurant. Become outstanding. 

Value: $43,300

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INNER CIRCLE CLUB

$97

ONLINE LEARNING PLATFORM

All Courses at RCU 

Monthly Online Workshops

Downloadable Workbooks & Posters

ProScan® Behavioral Survey

Inner Circle Club Swag Box

Group Slack Channel

Hardcover & Amazon Edition: Your Restaurant Sucks! Embrace the suck. Unleash your restaurant. Become outstanding.

Value: $10,200

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THE PEAK PROGRAM

$3500

PRIVATE COACHING

Daily Coaching Calls

PEAK Breakthrough Session

All RCU & Summit Club Courses

Monthly Online Workshops

Access to The Mindshift MAP™

Personalized Coaching Plan

ProScan® Behavioral Survey + Training Courses

Quarterly Immersion Trips

Private Slack Channel

Monthly Success Crate

Hardcover & Amazon Edition: Your Restaurant Sucks! Embrace the suck. Unleash your restaurant. Become outstanding.

Value: $91,000

JOIN NOW

Get Started NOW

Winners take action to make things happen. Sign up now and get the restaurant and the life you truly want! You will also get an exclusive signed hardcover edition of

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