How do you change the restaurant industry? One speech at a time.

Looking to add a program to your event that will bring energy and deliver change? We need to talk...


Meet The Restaurant Coachâ„¢

I'm Donald Burns. I grew up in the restaurant industry (my father was a Gordon Ramsey style chef). To escape the throwing of plates at me I joined the military and I am a former member of the USAF Pararescue Teams. After my service I continued down the restaurant path. Like many young chefs I opened a restaurant. It seemed like a good idea to open another (yes, I'm a recovering restaurant owner). After 6 years of being the Chef/Owner, I was recruited to be an executive chef with Wolfgang Puck (for 5 years I traveled and opened concepts and catering units for him).

So far, (knock on wood) I have 38-years in the restaurant industry and I absolutely love every single day I get to help others break free from mediocrity and reach their potential. My first book is titled: Your Restaurant Sucks! Come don't write a book with that title if you can't back it up! Allow me to make your event outstanding!


"I attended three of your education sessions at the L.A. Convention Center 'Western Foodservice Expo' and they were some of my best experiences of that three day show, thank you."

Chuck Gabriels

"Donald delivers a high value and very dynamic presentation that keeps my customers asking for more. It's helped us in creating deeper relationships with our customers"

Thax Turner
Branch Manager, Shamrock Foods

"Donald is a remarkable speaker! Not only is he a pleasure to work with, but he connects with the audience and brings new content that attendees can use right away. His compassion for the industry stands out when he speaks and we look forward to having him as a valued speaker! "

Patricia Copela
Conference & Special Events Manager , Urban Expositions

Industry Expert For...

2018 Programs

If you are having an Annual Conference | Breakout Session | Leadership Summit | Conference Keynote | Panel Discussions | Moderator for Q&A Session | Webinars | Leadership Roundtables | Professional Development | Lectures | Association Workshops, or a Sales Launch...getting a dynamic speaker is critical to the success of your event (and job security). 

For 2018 I am basing my programs on my book: Your Restaurant Sucks! Embrace the suck. Unleash your restaurant. Become outstanding. The book is quickly becoming an Amazon Bestseller due to its straightforward and no BS approach.

Each program comes with access to its own companion online course which includes video lessons + downloadable workbooks + a 30-Day action plan. Take a look at the topics for this year...

If you don't see something you like, I can customize a program for your event. It's rare, but it does happen...

How to 10X Your Restaurant and Dominate Your Market NOW!

In an ever crowded industry, you DO NOT want to blend in with the need to STAND OUT! This session will give you a step-by-step plan to launch your brand to the top of your market.

*A food expo favorite! I had to leave out the firewalk this year due to trademark issues with Tony Robbins. It's still epic! 


How to Have Your Restaurant Suck Less!

What does it take to be at the top? What separates those that are good, from the great, from the outstanding? Why do some restaurants appear successful and yet they struggle? This program will show how can you break free from where your restaurant is to get the one you want!

*This one is my most requested program! Guaranteed to make them laugh and cry! 


Create Culture That Wins!

What separates the great restaurants from the average? Culture. A strong culture creates a beacon that attracts guests and top talent to work for your brand. A weak culture produces high turnover and the ebb and flow in sales that so many restaurants experience. I'll show you how to stop that.

*Hint: There is not a Millennial Problem, the real problem is that we think we have a problem! 


How to Adopt a Warrior Mindset for High Stakes Markets

Many say there is a major shakeup coming to the restaurant industry. Having a solid plan and tools to make sure your restaurant thrives and not just survives is mission critical. This program will give you insight and lessons I learned as a member of the USAF Pararescue Teams on how to build a high performance team!

*Perfect for teams that want more leadership mojo in their brand. 


Take Control of Your Restaurant

Hi. I'm a procrastinator! Today, I am going to make a conscious decision to delay action to a future date. Wouldn't it be nice if people were honest about procrastination? Here's the's not about being lazy. It's a habit and like all habits it can be trained to serve you and not the other way around. 

*If you are procrastinating about learning more about this one...then you just found the solution.


Get the Restaurant You Want Today!

Success leaves clues. So does failure. When you work with an average of 400 restaurants a year, you see the patterns that lead to a successful restaurant. Let me share with you my Top 7 Rules to get you the restaurant you want!

*Here, I give my top secrets to playing the restaurant game to WIN! Oh, it's not popular with whiners. 


Speaking Highlights


Hardcover Books for Your Event

My Amazon bestseller is available in Kindle and paperback for the public. I keep hardcover editions available just for speaking engagements. Your attendees with be able to walk away with an impressive memento of your event. 


See The Restaurant Coachâ„¢ Live!

Upcoming Speaking Events

Hospitality Innovation Planet: Madrid, Spain - February 19-21, 2018

The Hospitality 4.0 Congress is one of the largest in Europe. 8 stages. 6 keynotes. 300 international speakers & 8 summits. There is a specific agenda for each professional profile. The largest European congress of transformation and new business models in which to acquire the skills, abilities and strategic vision to boost your career or your business to a new dimension.

The International Restaurant & Foodservice Show of New York - March 4-6, 2018

Whether you're an independent owner, quick-serve restaurant operator, chef, caterer, baker, bar or nightclub operator, hospital, hotel or commercial food service personnel - join me March 4-6, 2018 at the International Restaurant & Foodservice Show of New York at the Javits Center, New York City. I am speaking on Sunday, March 4th at 12:30pm on 3 Reasons Why Your Independent Restaurant Needs a Marketing Plan Now

Nightclub & Bar Show - March 26-28, 2018

Nightclub & Bar Show is the nation’s most influential gathering of bar, nightlife, hospitality and beverage professionals, who annually come together in Las Vegas. This is the bar professional’s one stop shop to learn about new products, new technology and new trends in the industry. Take your industry knowledge to the next level in our comprehensive Conference Program, the only program designed to meet the needs and challenges of bar owners, operators and professionals looking to get ahead in the industry. Donald is speaking on Monday, March 26th at 4:40pm on Menu Design Jedi Mind Tricks: Using Psychology to Increase Sales

Get The Restaurant Coachâ„¢ For Your Event

Make your next event outstanding!


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