The fight against restaurant mediocrity starts here.

Are you in? Does this sound like you?



It is important to take new action - it is a principle I live by. We’ve all been stuck before. Being stuck just sucks. Many use the “Einstein Effect”, doing the same thing day after day and expecting different results. That's also known as insanity. Tomorrow is a new day and that means new opportunity to do something different. Time for new action!



Hey, you wouldn't even be looking at this if you weren't a little radical. It doesn’t matter what you want to create or pursue. The question is do you have a plan to get it?  I want you to create the life and restaurant of your dreams and see them both come to life. So, I created a training platform and community that is a little outside the “norm”. We are rebels. We must embrace radical thinking to get extraordinary results!




We’ve all made mistakes. We also know that a person is more than their past. Human beings all have strengths and talents that when tapped into become unstoppable. To get more, you have to become more! That means reaching your true potential.



You go all out on everything you do...and then some. I am obsessed with excellence (and I bet you are too) and I only aim for outstanding levels of success for all members of this community. 





There are natural laws of life and business. One is if your not growing, you’re dying. Standing still is not an option in today’s market. You have to take control and be committed to growing all areas of your business and your personal life. That means raising the bar to higher levels than you have before. 



Hey, in baseball you can't score a run if you keep your foot planted on first base! You have to move and that requires massive action, looking for opportunities, and seeking change. If you’re tired of the same old bullshit story, time to turn the page.



Let’s face it - Compromise is a sign you’ll see on the road to mediocrity. To reach that rare level of outstanding you know you don’t settle or lower your standards.



The status quo is for losers! Good restaurants flood the market and they are diluting our industry. Good is average and being average just sucks. Great is a nice goal, but why stop there? The only way to truly get it all is to aim for outstanding.



Look, if you are a negative energy vampire or you just simply enjoy spreading hate in the world, then The Restaurant Coach™ Community isn’t for you. You don't have to be in the restaurant industry to join our community...however, you do need to have a drive for results and self-improvement. Come on, deep down you know you're a badass and you belong here.




Our tribe is different and I like it that way - some people simply are not a good fit for my brand. I have a quirky sense of humor - I don't sugar coat things - I drop a few F-Bombs now and then - and I march to the beat of a different drum compared to other restaurant consultants and "coaches". If that bugs you, no hard feelings. But I have to be true to myself. There are plenty of other coaches that will support mediocrity. That's just not me.


If you're content where your restaurant and life are...GREAT!

If they are not 100% the way you want, then you have to take NEW action to get the results you desire. Time to join the fight against mediocrity.

Download the manifesto below and join in!

The Manifesto for Outstanding Restaurants

Get your own copy of The Restaurant Coach™ Manifesto for Outstanding Restaurants to print out and share! The fight against mediocrity starts here! It's starts with you!

"The Ultimate Restaurant Coach."

Foodable Network

"One of The 50 Restaurant Experts and Chefs to Follow in 2018 "

Toast Restaurant Management Blog

"One of The 23 Inspiring Hospitality Experts to Follow on Twitter "


Get the book that started the fight against mediocrity!

Okay, this is not your typical restaurant book. 

Look at a few of the 5 Star Reviews on Amazon:

"At the end of the day, this is one of the best books for restaurant owners. It's not for the faint of heart." - Andrew Carlson

"I have a completely new mindset running my kitchen now, it starts with me and the rest will follow." - Chef Luz 

"Donald has written the book every hospitality professional should read. It addresses the one problem that most operators will shy away from and handles it deftly." - Adam Lamb

"If you want to be a successful restaurant owner you must read this book." - Bradley Toft

"Different than the common A-Z book layout. It gives a personal and realistic approach on the demands of the ever changing restaurant industry." - Jane Nedanoski


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